{"id":1664,"date":"2017-05-19T11:02:03","date_gmt":"2017-05-19T11:02:03","guid":{"rendered":"https:\/\/www.beaconzone.co.uk\/blog\/?p=1664"},"modified":"2023-05-04T20:07:26","modified_gmt":"2023-05-04T20:07:26","slug":"using-beacons-in-retail","status":"publish","type":"post","link":"https:\/\/www.beaconzone.co.uk\/blog\/using-beacons-in-retail\/","title":{"rendered":"Using Beacons in Retail"},"content":{"rendered":"<p>We get many queries from retailers asking how to use beacons. As we have previously written, <a href=\"https:\/\/www.beaconzone.co.uk\/blog\/can-you-provide-something-so-that-when-someone-walks-into-my-shop-it-will-pop-up-offers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beacons aren&#8217;t much good for unsolicated marketing<\/a>\u00a0(nor are Eddystone beacons) and instead you need to think about offering useful information on top of which you can then provide offers.<\/p>\n<p>There&#8217;s a Twitter post by Joaquim Bretcha today that shows how Tesco Lotus use iBeacons in Thailand:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/TescoLotus\">@TescoLotus<\/a> interacts with 3 Million shoppers via ibeacon\/bluetooth in Thai shops. Promotions push+data collection <a href=\"https:\/\/twitter.com\/hashtag\/esomar?src=hash\">#esomar<\/a> <a href=\"https:\/\/twitter.com\/JM_Bonmati\">@JM_Bonmati<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/mrx?src=hash\">#mrx<\/a> <a href=\"https:\/\/t.co\/MrLgpLUF3G\">pic.twitter.com\/MrLgpLUF3G<\/a><\/p>\n<p>&mdash; Joaquim Bretcha (@jbretcha) <a href=\"https:\/\/twitter.com\/jbretcha\/status\/865410523210305538\">May 19, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>You can see that their app does a lot more than push offers. It gently prompts the user at the appropriate times through notifications, in-app messages and sms messages. The aim is to have &#8220;Constant exposure to Tesco media&#8221;, not push offers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We get many queries from retailers asking how to use beacons. As we have previously written, Beacons aren&#8217;t much good for unsolicated marketing\u00a0(nor are Eddystone beacons) and instead you need to think about offering useful information on top of which you can then provide offers. There&#8217;s a Twitter post by Joaquim Bretcha today that shows &hellip; <a href=\"https:\/\/www.beaconzone.co.uk\/blog\/using-beacons-in-retail\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Using Beacons in Retail&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2,43],"tags":[],"_links":{"self":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1664"}],"collection":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":2,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"predecessor-version":[{"id":8608,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1664\/revisions\/8608"}],"wp:attachment":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}