{"id":1749,"date":"2017-06-22T11:54:45","date_gmt":"2017-06-22T11:54:45","guid":{"rendered":"https:\/\/www.beaconzone.co.uk\/blog\/?p=1749"},"modified":"2017-06-22T11:54:45","modified_gmt":"2017-06-22T11:54:45","slug":"discovery-through-use-of-eddystone-beacons","status":"publish","type":"post","link":"https:\/\/www.beaconzone.co.uk\/blog\/discovery-through-use-of-eddystone-beacons\/","title":{"rendered":"Discovery Through Use of Eddystone Beacons"},"content":{"rendered":"<p>TheGoodTraveller has a new post on how they have been using Eddystone beacons to get more web site traffic and hence more sales. Their article,<br \/>\n<a href=\"https:\/\/www.thegoodtraveler.org\/lessons\" target=\"_blank\" rel=\"noopener\">Three Lessons We Learned Selling Something that People Don\u2019t Understand<\/a> describes their experiments in engaging travellers at San Diego International Airport. They concluded that discovery is best achieved through signage <strong>and<\/strong> beacons:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1750\" src=\"https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2017\/06\/websitetrafficacquisition.png\" alt=\"\" width=\"1016\" height=\"510\" srcset=\"https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2017\/06\/websitetrafficacquisition.png 1016w, https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2017\/06\/websitetrafficacquisition-300x151.png 300w, https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2017\/06\/websitetrafficacquisition-768x386.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TheGoodTraveller has a new post on how they have been using Eddystone beacons to get more web site traffic and hence more sales. Their article, Three Lessons We Learned Selling Something that People Don\u2019t Understand describes their experiments in engaging travellers at San Diego International Airport. They concluded that discovery is best achieved through signage &hellip; <a href=\"https:\/\/www.beaconzone.co.uk\/blog\/discovery-through-use-of-eddystone-beacons\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Discovery Through Use of Eddystone Beacons&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1749"}],"collection":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1749"}],"version-history":[{"count":1,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1749\/revisions"}],"predecessor-version":[{"id":1751,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1749\/revisions\/1751"}],"wp:attachment":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}