{"id":2779,"date":"2018-12-04T22:57:49","date_gmt":"2018-12-04T22:57:49","guid":{"rendered":"https:\/\/www.beaconzone.co.uk\/blog\/?p=2779"},"modified":"2018-12-04T22:57:49","modified_gmt":"2018-12-04T22:57:49","slug":"beacons-in-shopping-malls","status":"publish","type":"post","link":"https:\/\/www.beaconzone.co.uk\/blog\/beacons-in-shopping-malls\/","title":{"rendered":"Beacons in Shopping Malls"},"content":{"rendered":"<p>Mr Beacon has an informative new video interview with <a href=\"https:\/\/www.linkedin.com\/in\/janette-smrcka-9297487\/\" target=\"_blank\" rel=\"noopener\">Janette Smrcka<\/a>, Information Technology Director at Mall of America. They use beacons to allow visitors to navigate across 520 stores on 5 levels, spanning 4.3 miles and over 5.6 million square feet.<\/p>\n<p><iframe loading=\"lazy\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/qzIDxfWwDNo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Watch the video to learn about WiFi vs Bluetooth wayfinding and the advantages of mains as opposed to battery powered beacons. You will also learn how Mall of America&#8217;s beacon network might eventually be used to track mall assets and for location-based site maintenance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mr Beacon has an informative new video interview with Janette Smrcka, Information Technology Director at Mall of America. They use beacons to allow visitors to navigate across 520 stores on 5 levels, spanning 4.3 miles and over 5.6 million square feet. Watch the video to learn about WiFi vs Bluetooth wayfinding and the advantages of &hellip; <a href=\"https:\/\/www.beaconzone.co.uk\/blog\/beacons-in-shopping-malls\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Beacons in Shopping Malls&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,34,44],"tags":[],"_links":{"self":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2779"}],"collection":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2779"}],"version-history":[{"count":1,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2779\/revisions"}],"predecessor-version":[{"id":2780,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2779\/revisions\/2780"}],"wp:attachment":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}