{"id":8392,"date":"2023-03-31T08:15:32","date_gmt":"2023-03-31T08:15:32","guid":{"rendered":"https:\/\/www.beaconzone.co.uk\/blog\/?p=8392"},"modified":"2023-03-31T08:15:33","modified_gmt":"2023-03-31T08:15:33","slug":"swot-analysis-of-using-beacons-in-retail","status":"publish","type":"post","link":"https:\/\/www.beaconzone.co.uk\/blog\/swot-analysis-of-using-beacons-in-retail\/","title":{"rendered":"SWOT Analysis of Using Beacons in Retail"},"content":{"rendered":"\n<p>There&#8217;s a recent paper by Ruchita Pangriya, of L. S. M. Government P. G. College, India on <a rel=\"noreferrer noopener\" href=\"https:\/\/rpm.ndimdelhi.org\/doi\/pdf\/10.1177\/09728686221143564.pdf\" target=\"_blank\">Beacon Technology the Future of Retail: A Review of the Literature and SWOT Analysis<\/a> (pdf). The paper addresses the, so far, limited use of beacons in retail. The paper says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Despite the enormous scope in this field\u2026 many people are unaware of this technology&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>The paper describes a systematic review of current literature and does a SWOT analysis on beacons. It covers the results of 80 academic papers and two-phase interviews. The first phase of interviews was with six experts in the area of digital technology and retail.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"177\" src=\"https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2023\/03\/beaconretailquestions1.png\" alt=\"\" class=\"wp-image-8393\" srcset=\"https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2023\/03\/beaconretailquestions1.png 470w, https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2023\/03\/beaconretailquestions1-300x113.png 300w\" sizes=\"(max-width: 470px) 85vw, 470px\" \/><\/figure><\/div>\n\n\n<p>The second phase questionnaire was sent to 46 customers who had experienced this technology.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"328\" src=\"https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2023\/03\/beaconretailquestions2.png\" alt=\"\" class=\"wp-image-8394\" srcset=\"https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2023\/03\/beaconretailquestions2.png 460w, https:\/\/www.beaconzone.co.uk\/blog\/wp-content\/uploads\/2023\/03\/beaconretailquestions2-300x214.png 300w\" sizes=\"(max-width: 460px) 85vw, 460px\" \/><\/figure><\/div>\n\n\n<p>Challenges include:<\/p>\n\n\n\n<ul>\n<li>The readiness of various stakeholders to adopt the technology on a large scale<\/li>\n\n\n\n<li>Balancing customer personalisation, privacy and also respecting regulations on direct marketing<\/li>\n\n\n\n<li>Ensuring customers have an app and Bluetooth on<\/li>\n<\/ul>\n\n\n\n<p>Opportunites include:<\/p>\n\n\n\n<ul>\n<li>The potential to revive the bricks and mortar retail model<\/li>\n\n\n\n<li>The ability to integrate offline operations into the online world<\/li>\n\n\n\n<li>The possibility to better serve customers with superior personalised experiences, customised notifications and loyalty benefits<\/li>\n\n\n\n<li>Improving efforts to match advertising endeavours with customer conversions<\/li>\n<\/ul>\n\n\n\n<p>It was found that in order to use beacons in retail, retailers need to educate customers and tell them about the benefit of using Beacon driven apps.<\/p>\n\n\n\n<p>The paper spreads the misconception that:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Bluetooth-connected devices are not battery friendly, and very few customers keep their Bluetooth activated all the time&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>This used to be so, but is no longer the case with modern smartphones using the latest iOS and Android APIs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a recent paper by Ruchita Pangriya, of L. S. M. Government P. G. College, India on Beacon Technology the Future of Retail: A Review of the Literature and SWOT Analysis (pdf). The paper addresses the, so far, limited use of beacons in retail. The paper says: &#8220;Despite the enormous scope in this field\u2026 many &hellip; <a href=\"https:\/\/www.beaconzone.co.uk\/blog\/swot-analysis-of-using-beacons-in-retail\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SWOT Analysis of Using Beacons in Retail&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"_links":{"self":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8392"}],"collection":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=8392"}],"version-history":[{"count":3,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8392\/revisions"}],"predecessor-version":[{"id":8398,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8392\/revisions\/8398"}],"wp:attachment":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=8392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=8392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=8392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}