As we have previously mentioned, we believe too many companies chase the beacon retail marketing bandwagon when there are more compelling\u00a0uses for beacons. These other uses also often have much less commercial competition. Think outside the current common\u00a0usecases. Instead, invent new uses that better match organisations’ goals.<\/p>\n\n\n\n
One such example is mentioned in the article Can Big Data Make for Better Exhibitions?<\/a>\u00a0Unlike the run of the mill, “let’s tag items and show information on them”<\/em>, The Art Institute of Chicago used beacons to create heat maps, travel paths and derive dwell times to determine which parts of the museum people really want to see. The museum uses beacons for analytics. Promoting popular\u00a0parts of the museum brought them an uplift in paid attendance from $14.8 million to $19.9 million. This success is based on concentrating on the museum’s real need of more income.<\/p>\n\n\n\n Start with your needs rather than the technology. Think in terms of your current challenges and work out how IT, in general, might be used to quantify the problem. Analytics will help you narrow in on specific areas that, in turn, can be improved and hence better achieve the organisation’s goals. <\/p>\n","protected":false},"excerpt":{"rendered":" As we have previously mentioned, we believe too many companies chase the beacon retail marketing bandwagon when there are more compelling\u00a0uses for beacons. These other uses also often have much less commercial competition. Think outside the current common\u00a0usecases. Instead, invent new uses that better match organisations’ goals. One such example is mentioned in the article … Continue reading “Match Use of Beacons to Organisations’ Goals”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,44],"tags":[],"_links":{"self":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/982"}],"collection":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=982"}],"version-history":[{"count":10,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/982\/revisions"}],"predecessor-version":[{"id":7866,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/posts\/982\/revisions\/7866"}],"wp:attachment":[{"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beaconzone.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}