Beacons in Events and Visitor Spaces
Events and visitor spaces include museums, art galleries, tourist sites/towns, concerts, stadiums, theme parks, immersive theatre and even business conferences. Most stakeholders and managers tend to want to bring their attractions into the 21st century to make visits more exciting and informative. In museums and galleries there's also usually a need to re-use existing digital assets such as descriptions, images and video.
Beacons help your visitors interact with your visitor space. For example, they can rejuvenate art museums to bring enquiry based learning that's more typical of natural history and science museums. Beacons provide a solution how to deliver more content than can be shown in your available physical space. They can provide the stories behind your exhibits, places and attractions. They provide a channel to mention your value-added products and services. Beacon driven apps provide a better experience, better analytics and can continue the narrative when people have left. |
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While beacons provide your visitors with a better experience, there are also business gains are in knowing how long people spend on site and at each exhibit or place. Discover what are the most liked and most viewed areas to work out what kinds of things are most and least popular. This can feed into changes to your visitor space to make it more popular through more people returning, again a metric that can now be measured.
We also have customers using sensor beacons for environmental and security monitoring. Monitor temperature, humidity, light levels, movement and vibration with alerts.
More Information
If you are considering sensing, read about BeaconServer™ and BeaconRTLS™.