Generic Beacons
We advocate using generic beacons rather those locked or tied to a particular SaaS platform. Some platform vendors have a self interest in locking you into their proprietary beacons and subscription platforms. Using generic OEM beacons means you are:
- Not locked to using the beacon with a particular platform
- Not locked to a paid subscription for a particular platform that will probably change price in the future
- Not locked to a platform from a VC funded company that might not be around next year
- Not limited to the advertising types and sensors provided by a particular locked beacon
- Not limited by the technical limitations of a platform
- Not dependent on the service level of a shared platform
- Have the choice to host a platform yourself or via hosting provider and hence keep your business data away from a shared server
- Can mix different beacon types and manufacturers to suit your physical environment
- Can second (or third) source beacons to reduce longer term risk
- Don't have to lock your code to use a particular proprietary beacon app SDK