Important: This web page is provided for historical purposes.
On 25 October 2018, Google announced they are discontinuing Nearby Notifications on Android. This mechanism should no longer be used.
Beacons are not an ideal solution for unsolicited retail marketing because potential customers need to have an app running listening for beacons or have set up Chrome to receive Eddystone URLs or have opted into Google Nearby notifications (on Android only) the very first time they came across (anyone’s) Nearby beacon. In addition, in all three cases, they also need to have left Location and Bluetooth on. You can read more in our article Beacons are Not For Spamming Customers.