Beacons in Times Square

If you are thinking about using beacons for hospitality/events then you might like to take a look at Mr Beacon’s latest video interview with Kyle Wright from The Shubert Organization. They are the largest theatre owner on Broadway and have beacons covering their theatres and 80% of Times Square.

Their beacons require apps and they have been experimenting with partnering with 3rd party apps from travel, airline and credit card companies as well as having their own app. Initially, their own app was a challenge because few people had spare time to download when they arrive at a theatre. However, covering such a large number of venues and Time Square, with the large footfall, has made it easier to get their beacon detection into the 3rd party apps.

This is an interesting insight in that, if you control a compelling destination, you don’t necessarily need your own app but might have the clout to piggy back another organisation’s app that’s more likely to be on peoples’ phones.

Using Beacons For Smart Learning

There’s a recent paper on planning and implementation of iBeacons and proximity-aware apps to deliver a Smart Learning Space (pdf).

It’s based on the findings of a proof of concept undertaken at the Singapore Science Centre and is applicable to just about any museum or learning space. Interesting aspects include customising the app experience based on the audience (age, special needs, language) and the emphasis on enhancing/augmenting the museum experience as opposed to just replicating it in an app.


There are also insights into getting information back from the user including assessing the effectiveness of exhibits, the type of visitors, where they go, where they spend the most time (based on heat maps) and providing an end user feedback form. There’s also useful guidance on how to provide for app awareness.