Beacons in Shopping Malls

Mr Beacon has an informative new video interview with Janette Smrcka, Information Technology Director at Mall of America. They use beacons to allow visitors to navigate across 520 stores on 5 levels, spanning 4.3 miles and over 5.6 million square feet.

Watch the video to learn about WiFi vs Bluetooth wayfinding and the advantages of mains as opposed to battery powered beacons. You will also learn how Mall of America’s beacon network might eventually be used to track mall assets and for location-based site maintenance.