We sometimes speak to companies only after they have gone a long way down a particular path, only to discover that an early assumption was wrong. They may have committed heavily to the wrong beacon, chosen the wrong platform, or made assumptions about one of the mobile platforms without doing enough research. In many cases, we can help them get back on track, but not always.
At the other end of the research spectrum are companies that ask us questions such as, “Will beacons work in an xyz environment?” The “xyz” has ranged from underground on the Tube for the police to inside cars for a car retailer. We also hear from many so-called “armchair entrepreneurs” who want to work everything out in theory before they have even handled a beacon.
While we have extensive expertise and provide advice through consultancy, there are often aspects that remain unknown until they are tested in the real environment. Wireless solutions can be unpredictable, and practical testing is often the only reliable way to uncover issues.
A great deal can be learned about beacons, Bluetooth and the environment by buying a single inexpensive beacon and trying things out. For software projects, the equivalent is to build a thin slice of the proposed system, focusing on the areas that seem risky or uncertain. Experiment before committing. Do not invest in thousands of beacons or commission fully customised software until you are confident the solution will work in practice.
Consider a Feasibility Study


