Study into Monitoring Museum Exhibition Visitors

There’s recent research from Brno University of Technology and National Museum – Natural History Museum, Prague, Czech Republic on Monitoring visitors using wireless technologies (pdf) in which BeaconZone is referenced.

The paper looks into the historical and existing technologies such as WiFi, Bluetooth, ZigBee, Ultra-Wideband and RFID for tracking visitors.

The authors propose a new solution combining existing technologies with heat maps from camera images.

Analysing visitor behaviour, museums can identify popular and unpopular areas and make adjustments accordingly, such as adding interactive elements to specific exhibits. Visitor behaviour also helps museums make informed decisions about marketing and promotions. Tracking visitor movements can also help identify and mitigate potential security risks in real time.