We are seeing more and more customers using beacons in driving-related scenarios. Most are using beacons to trigger when the user gets into or out of a vehicle. For example, driversnote tracks your trips ready for your mileage claim. However, apps such as this are for personal use and there’s a larger market and opportunity in company/fleet management. For example, mileagecount has an automated mileage capture system based on beacons.
The key thing here is that beacons are being used to trigger something, mileage capture in this case. It’s automated, unobtrusive and doesn’t necessarily produce app notifications. There’s a very large number of similar usecases in other industries waiting to be explored.