Using Beacons in Retail

We get many queries from retailers asking how to use beacons. As we have previously written, Beacons aren’t much good for unsolicated marketing (nor are Eddystone beacons) and instead you need to think about offering useful information on top of which you can then provide offers.

There’s a Twitter post by Joaquim Bretcha today that shows how Tesco Lotus use iBeacons in Thailand:

You can see that their app does a lot more than push offers. It gently prompts the user at the appropriate times through notifications, in-app messages and sms messages. The aim is to have “Constant exposure to Tesco media”, not push offers.