More Cruise Ships Using Beacons

We previously wrote about how Carnival Cruises was rolling out beacons on their cruise ships. MSC Cruises have recently announced that they will also be using beacons as part of their ‘MSC and Me’ technology to allow guests to track their kids, navigate the ship, receive messages and book activities.

The use of beacons in hospitality is currently an area ripe for innovation. Cruise companies seem to be one of the first, probably because a) beacons can impact on a large number of areas and b) the resultant data and opportunities for added value selling can be valuable to the companies.